This week, the Ping Pong Club put forth a collective "What???!!!" when we realized our 12-week program is officially half past. We then collected ourselves and got back to work, buffing and polishing the comps for Assignments 1 and 2 (producing spec print ads for a regional cosmetology school and a popular, local sex-toy shop).We also kicked off our term pro-bono assignment this week: to create a print campaign for a local non-profit. We decided to pursue a relationship with an outstanding nonprofit that provides job training and support to homeless and disadvantaged individuals. Tyler Smith and Susan Wilson joined Account Executive John Lin in the first meeting with that organization, to get up to speed on its mission, target audience, and messaging goals. Smith and Wilson then got busy writing a creative brief for the project.
Finally, we pushed further ahead on development of our PPC Web site. Stay tuned for further updates on that project (and, hopefully, a live site before the term has ended).
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