Friday, May 29, 2009

THE WEEK(s) IN REVIEW: MAY 25 - 29


By Susan Wilson

The week started off with a bang—and a meeting on the progress of the PPC Web site. (Getting closer, campers. Getting closer.) At present, Tyler Smith is art directing the dickens out of that bad boy (see a sample image from the site, at left). He and Web wizard Glenn Martin should have it up and smokin' by early next week. There will be photos! A showcase of our ad work! Links to Facebook! The blog! And Twitter! (Naturally, we are beside our hot selves with excitment.)

Suryn Longbotham also presented a rough cut of her documentary on the making of our official PPC poster (appearing on this blog soon). In a word, it rocked. Hollywood agents should be calling any moment.... I fully expect we'll all be chased by paparazzi on the way home tonight.

Also on the agenda this week: Our highly regarded Headmasters presented our work to the potential client for Assignment 2 (the popular sex-toy shop). Just when you get used to all the vibrator art on the walls, it's time to take it down and move on to the next project...

Until next week, kids....

The Ping Pong Club is...Superfly!

By Becka Wilson

Wow! What an experience. From photo shoots to recording voice-overs, client meetings to group collaboration, I have to say this has been an awesome team to be a part of. We have not lacked on having a bit of fun while we are here, as evidenced by the ridiculously hilarious poster that came out of the photo shoot. I mean, come on..who gets to dress up in garb like that and jump around in a studio for 3 hours and call it "working"?! It makes a Mamma proud, to say the least. But fun and games goes so far, and then hard work and tedious hours spent laboring over your computer takes up the rest of it. With guidance from the Boss-Man (Frank Clark), I feel we have succeeded in our mission to produce great work for our portfolios. Hoorah!

Tuesday, May 19, 2009

In Front of the Green Screen
















M. Susan Wilson helps Tyler Smith get ready for his close up. The PPC was shooting comps for some of their spec ads (Assignment #2: Create a campaign for a popular, local cosmetology school).

THE WEEK(s) IN REVIEW: WEEK 7 (MAY 18-22)

This week, the PPC was left to its own devices for a while, as our Headmasters were out making presentations to new and potential clients. (We promise we didn't touch anything while they were gone.)

The Club had an uber-productive weekly meeting on Tuesday (if we do say so ourselves): We further hashed out the Creative Brief (written by Tyler Smith and Susan Wilson) for our new pro bono client, a nonprofit that helps homeless and disadvantaged folks acquire marketable job skills. Afterward, Smith, Becka Wilson, and Suryn Longbotham headed for McComb Sound, where they recorded voiceovers for a documentary film on the creation of the official PPC poster.

See the evidence below...



















(Suryn Longbotham records at Seattle's McComb Studios, for a Ping Pong Club documentary.)















(Becka Wilson joins in...)















(And so does Tyler Smith.)







Later in the week, we further refined our comps for Assignment #2 (create a campaign for a popular, local sex-toy shop), in preparation for that client presentation, scheduled for early next week.

Stay tuned for more...

Friday, May 15, 2009

THE WEEK(s) IN REVIEW: WEEK 6 (May 11-15)

This week, the Ping Pong Club put forth a collective "What???!!!" when we realized our 12-week program is officially half past. We then collected ourselves and got back to work, buffing and polishing the comps for Assignments 1 and 2 (producing spec print ads for a regional cosmetology school and a popular, local sex-toy shop).

We also kicked off our term pro-bono assignment this week: to create a print campaign for a local non-profit. We decided to pursue a relationship with an outstanding nonprofit that provides job training and support to homeless and disadvantaged individuals. Tyler Smith and Susan Wilson joined Account Executive John Lin in the first meeting with that organization, to get up to speed on its mission, target audience, and messaging goals. Smith and Wilson then got busy writing a creative brief for the project.

Finally, we pushed further ahead on development of our PPC Web site. Stay tuned for further updates on that project (and, hopefully, a live site before the term has ended).

Thursday, May 14, 2009

Meet the Players

In the our little world, known as the Ping Pong Club, there are two kinds of "paddles:" The Word Smith and the Artsy Fartsy. It's important to pick your paddle early—and know it well. Don't be afraid to become one with your paddle: Eat with it, sleep with it, bathe with it. (We won't tell.)

The current Ping Pong Club is made up of two Word Smiths and two Artsy Fartsies. Here's the line-up:

Name:
Suryn “Copy Cat” Longbotham
Team:
The Word Smiths
Secret Superpower:
Lord of the Rings Trivia Queen

If you're wondering about Suryn Longbotham’s somewhat unusual moniker, you're not alone. According to Longbotham, “My parents couldn't decide between a Korean name and a Gaelic one. So, they made one up they thought was both.”

Perhaps that kind of out-of-the-box creativity is genetic. If so, Longbotham has certainly inherited the essential DNA. The most senior member of the Ping Pong club—she’s set to graduate from the University of Washington this spring —Longbotham has shown she’s got the stuff, as a copywriter on the Square Tomato team.

But advertising wasn’t always her game plan. “I started off many years ago as a young, lost artist striving to ‘find herself,’” says Longbotham. “I explored photography, drawing, poetry—all that good emo stuff. But growing up to be a starving artist was unacceptable in suburban America, so naturally, I was headed to law school.”

Fortunately, fate stepped in before Longbotham could take the leap into law. At a beer pong tournament (Where else?), she met John Lin, Account Director at Square Tomato.

And the rest, as they say, is history.


Name:
M. Susan “Word Wrangler” Wilson
Team:
The Word Smiths
Secret Superpower:
Can always find matching dishes at the Goodwill

Susan Wilson’s path to advertising hasn’t exactly been a straight line. The fifth-generation Florida native graduated from law school in 1994, gained admission to the Bar, then started making other plans.

“I was raised among lawyers,” Wilson says. “So, the way I saw it, law school was just a part of life. Unfortunately, I was about half way through when I realized that law, as a career, just didn’t fit my life.”

Following law school, Wilson moved to Korea, where she taught English for a year and wrote about her experiences for curious friends and family back home. During that time, she realized her affinity for story telling. Upon returning home, she began working as a writer and Managing Editor for various magazines, both local and national, focusing her work on travelogues, health reporting, humorous essays, and profiles.

Early in 2009, after more than a decade in publishing, Wilson decided it was time for yet another change. She began studying advertising at Seattle’s School of Visual Concepts. In March, she joined the crew at Square Tomato and was initiated in the Ping Pong Club.

“I love telling stories through humor and the unexpected,” she says. “And I’ve always had a tendency to critique the ads I see around me in everyday life.”

In her spare time, Wilson rides horses, travels, and indulges her addiction to quirky, smartly written TV.


Name: Glenn "Jump Shot" Martin

Team: The Artsy Fartsies

Secret Superpower: Extreme Big Wheeling (OK, we made that up.)


Born and raised in Homer, Alaska, Glenn Martin grew up in a three-generation commercial fishing family. Having spent most of his childhood on boats, he figured he’d carry on the family tradition himself one day—but, in the end, the call toward another path was just too strong.

“As a kid, I felt the only way to truly express myself was through making videos, drawing, painting, and, sculpting,” recalls Martin.

After graduating from the Art Institute of Seattle in 2008, Martin landed an internship at Square Tomato. The now-veteran Ping Pong Club member has been here ever since, producing motion graphics and interactive media.

In his off hours, Martin lives big. As he puts it, “I like to party hard, ride bikes fast, and listen to loud music.”


Name: Becka “Design Diva” Wilson

Team: The Artsy Fartsies

Secret Superpower: Urban Wakeburbing (Yeah, we had to ask, too.)


Born in Edmonds, Washington, just a few minutes north of Seattle, Becka Wilson ventured down to the big city after graduating high school to attend Seattle Pacific University, where she’s majored in Visual Communications and is due to graduate this spring. Her design experience varies from logos and identities, to photography, environmental design, book covers, print design, Web design, and motion graphics.

A true Seattleite now, she’s an avid coffee drinker. “I blame it on the fact that I worked at Starbucks for two years,” she says. Her other guilty pleasure? “I cannot go a day without chocolate—it’s a fact.

Following graduation and completion of her Square Tomato internship, Wilson says she hopes to venture on to more unchartered paths. “Who knows? I might make it to New York, or Boston, or … Olympia,” she says.


Name: Tyler “Photoshop Cowboy” Smith
Team: The Artsy Fartsies

Secret Superpower: Guitar Hero Master (Don’t even try.)


Tyler Smith is the latest addition to the Square Tomato Ping Pong Club. Born in 1984 in Fort Hood, Texas, Smith was a military brat, so he moved around quite a bit while growing up. (At least that’s what he tells us; we haven’t yet ruled out that he was raised by (1) fugitives, (2), itinerant sheep farmers, or (3) circus folk.) During his formative years, he lived in Iowa, Germany, and Saudi Arabia, finally landing in Seattle in 1995.

Smith is nothing if not versatile. During his college years at Washington State University, he switched his major four times, trying his hand at everything from Biology to Theater. But his future was finally decided when he joined the WSU Advertising Club his Junior year and was elected Art Director—a position that gave him the chance to design logos and campaigns for various school groups. Upon graduating from WSU in 2008 with a Bachelors Degree in Fine Arts, Smith moved to New York City, but eventually decided to return to his chosen hometown, Seattle, to begin his advertising career.

Smith is certain he’s found his calling in advertising. As he puts it, “It’s the only career that will eventually pay me to doodle.”

Friday, May 1, 2009

THE WEEK(s) IN REVIEW: WEEKS 1 - 5

By M. Susan Wilson, Word Wrangler and Blog Editor


So, yes, the blog's been a bit dormant the last couple of weeks. But that's because the Ping Pong crew has been buzzing around the office, gearing up for the quarter. And have we got plans, baby! We're going to take this town by storm.

Here's the rundown of what we've done so far.

WEEK 1 (April 6-10)

The first official meeting of the Ping Pong Club (held on Tuesday, April 7) was a big, fat kick-off event. We even had an agenda. And a white board.

Assignment 1 was handed out: To create an ad campaign for a cosmetology school, the current brand leader in the region. If any of the ads we create are strong enough, our Headmasters/Fearless Leaders (Frank and John) will take them to the (potential) client.

Also on the roster for the inaugural meeting:
  • Our Ping Pong Club team poster, the design and management of which was assigned to Design Diva Becka Wilson.
  • The making of a documentary film, tracking the concepting, photographing/layout, and completion of the poster, assigned to Copy Cat Suryn Longbotham.
  • The Ping Pong Club's official Web site (up soon!) and blog (both assigned to me, M. Susan Wilson, Word Wrangler).
  • And the assigning of cleaning duties (I'm in charge of wood surfaces and kitchen duty—as you can imagine, I'm very proud).

WEEK 2 (April 13-17)

At this week's Ping Pong Club meeting (Tuesday, April 14), I was, um, not in attendance. They tell me there was face painting and ponies, but I'm fairly sure they're lying.

They also tell me there was a Big Presentation of our first concepts for the beauty school campaign. Becka Wilson had teamed up with me. Suryn Longbotham had teamed up with Dina Supino, a freelance friend of Square Tomato.

A few concepts were chosen to move forward. Refinements of those concepts would be reviewed the following week.

WEEK 3 (April 20-24)

Once again, I was AWOL (or IFFMCW--In Florida For My Cousin's Wedding). This time, they tell me everyone in attendance got a new car. Again, I am dubious.

They also tell me final concepts for the beauty school campaign were selected. (Next step: to create presentable mock-ups for the client.) And, Assignment 2 was handed out: to create catchy ad concepts for a local leader among sex-toy shops.

WEEK 4 (April 27-May 1)

This week's Ping Pong Club meeting was a hoot. But, then again, how can you go wrong when your ad concepts have dildos in them?

There was some blushing. But there were also some really rockin' ads. Per usual, our mentors gave us some constructive criticism and advice for moving forward with our strongest concepts. (They also giggled a little.)

WEEK 5 (May 4-May 8)

Aside from submitting refined mock-ups of our sex-toy-shop ads, the Ping Pong Club this week made it's photo debut. The crew gathered on Tuesday, May 5, at the Seattle studio of photographer Doug Landreth to capture some truly awesome action shots and portraits for our club poster and collateral. Check out the sneak peek, above.